Kunststoff Magazin China serves 14,500 chief engineers of China’s largest plastics
processors/OEMs with advanced content licensed from the 52 year old German Kunststoff
Magazin, www.kunststoff-magazin.de/chinesische-ausgabe.htm.  

READERSHIP 14,500 per issue

Manufacturing Sectors  
Total 100%
Automotive, Transportation 30%
Energy, Marine Engineering, Heavy Industry 28%
Consumer, Electronics, Medical 23%
Aerospace, Defense 19%
Job Responsibility  
Total 100%
Chief Engineering 43%
Production/Plant Operations Management 38%
Maintenance/Purchasing/Safety Management 11%
EPC/Design Institutes, R&D/QC Management 8%

Chief Engineering Profiling, Top End: 70% are in their 50s, they're traditional, priority need is advanced training, they don't trust local media, preferred source 88% intelligent magazine, 77% trusted supplier website, 65% 1 trade show a year, 55% search engine, 35% conference, 17% email newsletter, 2% phone app, 1.5% direct mail, 0.5% digital marketing. Source: ICGL.

Geographic Profile  
Total 100%
East China: Anhui 1%, Henan 2%, Hubei 2%, Jiangsu 10%, Shandong 6%, Shanghai 8%, Zhejiang 9% 38%
South China: Fujian 5%, Guangdong 20%, Guangxi 1%, Hunan 1%, Jiangxi 1%, Yunnan 2% 30%
Central/West China: Chongqing 3%, Gansu 1%, Qinghai 1%, Shaanxi 4%, Sichuan 7%, Xinjiang 1% 17%
North China: Beijing 3%, Hebei 3%, Inner Mongolia 1%, Jilin 1%, Liaoning 5%, Shanxi 2% 15%
  • SOE 42%
    Multinational 35%
    Private 23%
  • Processors 87%
    OEMs 13%