Manufacturing Engineering China serves 14,900 chief engineers of China’s largest
machine shops/OEMs with advanced content licensed from the 82 year old American
magazine, Manufacturing Engineering, www.advancedmanufacturing.org/mechina

READERSHIP 14,900 per issue

Manufacturing Sectors  
Total 100%
Automotive, Transportation 30%
Energy, Marine Engineering, Heavy Industry 27%
Consumer, Electronics, Medical 23%
Aerospace, Defense 20%
Job Responsibility  
Total 100%
Chief Engineering 42%
Production/Plant Operations Management 38%
Maintenance/Purchasing/Safety Management 12%
EPC/Design Institutes, R&D/QC Management 8%

Chief Engineering Profiling, Top End: 70% are in their 50s, they're traditional, priority need is advanced training, they don't trust local media, preferred source 88% intelligent magazine, 77% trusted supplier website, 65% 1 trade show a year, 55% search engine, 35% conference, 17% email newsletter, 2% phone app, 1.5% direct mail, 0.5% digital marketing. Source: ICGL.

Geographic Profile  
Total 100%
East China: Anhui 1%, Henan 3%, Hubei 2%, Jiangsu 9%, Shandong 6%, Shanghai 8%, Zhejiang 6% 35%
North China: Beijing 6%, Hebei 4%, Inner Mongolia 2%, Jilin 2%, Liaoning 10%, Shanxi 2% 26%
South China: Fujian 4%, Guangdong 15%, Guangxi 1%, Hunan 2%, Jiangxi 1%, Yunnan 1% 24%
Central/West China: Chongqing 2%, Gansu 1%, Qinghai 1%, Shaanxi 4%, Sichuan 6%, Xinjiang 1% 15%
  • SOE 42%
    Multinational 35%
    Private 22%
  • Machine shops 86%
    OEMs 14%